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Studio

( J—006 ) Studio

Behind the studio: who actually makes Signal Content.

A short, honest introduction to the people who show up on your Content Day — directors, photographers, producers, editors, and the dog who comes to the office. Plus a few of the rules we run by.

Maya ReyesExecutive Producer
Published
October 8, 2025
Read
6 minutes
Production crew reviewing a shot together on set

We are a small studio on purpose. Eight people on staff, a tight bench of about fifteen freelancers we have worked with for years, and one Australian Shepherd named Buster who is on the official call sheet of every shoot held in our Tribeca space.

Every project is led by a senior producer and pairs a director, a director of photography, and an editor. The same people who pitch you are the people who show up on the day. No hand-offs, no juniors running the shoot, no agency creative who never leaves the deck.

How we are organized

  • Two executive producers — Maya Reyes and Jordan Kessler — who own the call sheet and the relationship.
  • Three directors / DPs who lead photography and cinematography on the day.
  • Two staff editors who color, cut, and finish in DaVinci Resolve and Premiere.
  • One head of post who owns audio, motion graphics, and broadcast deliverables.
  • A bench of freelance gaffers, ACs, sound mixers, hair / makeup, and stylists we have shot with at least 20 times each.

Operating rules we have written down

Most production studios run on inherited reflexes. We have made the unusual choice of writing ours down. A few that show up on every project:

  • Two drives or it did not happen. Every card backs up to two physically separate drives before it is wiped.
  • Producer in the room. A working producer is on set for the full day, not on Slack from a co-working space in Bushwick.
  • No baked-in LUTs. Everything ships with a flat raw and a master color file. The next agency you hire should be able to pick up our footage in two minutes.
  • Talent gets their portrait. Every person photographed on a Content Day gets their final portrait, color-graded, in their inbox the same week.
  • Buster gets walked at 12:30. Non-negotiable.
If you only meet our team in the kickoff and never see them again, we have failed at the part of this job we care most about.
Maya Reyes, Executive Producer

Where we work

A street-level studio in Tribeca with two cycloramas, a daylight-balanced ceiling, a tiny kitchen, and an editing suite calibrated to Rec.709 and DCI-P3. About a third of our work happens here. The other two-thirds happens on location at the client — most often in midtown, downtown, Brooklyn, or whichever office we can get a freight elevator into before 7am.

End of essay · J—006

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Ready when you are

Tell us the moment. We will shape the scope.