Price range · $15,000–$60,000
( S—02 ) Brand Video Production — New York
Brand video production for B2B companies with a real point of view.
Founder films, product launch reels, company videos, and interview-led brand stories produced by a senior NYC crew. Built for websites, launches, sales decks, paid social, and the moments when a generic corporate video will not hold attention.
- From
- $15,000
- Camera package
- Sony FX6 / Alexa Mini
- Typical run-time
- 60–180s
- Lead time
- 4–6 weeks
( 02 ) Why this matters
The best brand videos are specific enough to sound like the company.
Searches for brand video production and company video production usually start with a broad idea: we need a better way to explain who we are. The page, pitch deck, launch note, or sales motion already exists. What is missing is a film that gives the company a human voice without sounding like rented agency language.
Signal Visual builds brand video production around interviews, working footage, founder perspective, customer context, and the actual places where the company operates. That keeps the final piece useful beyond one homepage hero: the same shoot can produce a 60-90 second master, sales snippets, recruiting cutdowns, product launch clips, and stills for the wider rollout.
The work starts before the camera turns on. A senior producer interviews stakeholders, finds the plain-language story, drafts the narrative, and removes the lines that sound like everyone else. Then the crew captures the people, rooms, details, and motion needed to make the company feel specific.
( 03 ) What's included
End-to-end production, no agency middle layer.
Every engagement is fixed-scope and fixed-price. The list below ships with every project regardless of tier.
- 01 / 8
Strategy + script
Senior producer leads stakeholder interviews, narrative outline, and a final shooting script signed off before the day.
- 02 / 8
Cinema camera package
Sony FX6 with prime lens kit (24/35/50/85 GM); Alexa Mini LF available on request for premium tier.
- 03 / 8
Director of photography
Senior NYC DP at AICP day-rate ($1,525–$2,640). The DP shapes light and mood — they're not a camera-op.
- 04 / 8
Broadcast audio
Sennheiser MKH 416 boom + Lectrosonics SMV-DBu lavaliers into a Sound Devices MixPre-6 II at 24-bit/48kHz.
- 05 / 8
Lighting + grip
ARRI SkyPanel S60 / Aputure 600d through 4×4 frames, negative fill, and a full grip kit. We don't shoot with on-camera LEDs.
- 06 / 8
Original score or licensed track
A licensed track or custom-score option selected to match the edit, channels, budget, and required usage terms.
- 07 / 8
Color grading
Full color session in DaVinci Resolve, calibrated to Rec.709 for web and DCI-P3 for premiere. ProRes 422 HQ deliverables.
- 08 / 8
Multi-format delivery
16:9 master, 9:16 vertical cut for social, 1:1 for LinkedIn, plus a 30s teaser cut. Captioned (SRT + burned).
( 04 ) Packages
Three production tiers.
Pricing reflects 2026 NYC senior crew rates. Talent fees, travel, and music licenses are billed at cost and disclosed before kickoff. All deliverables include perpetual, worldwide, unlimited usage rights.
- Spotlight
One subject. One location. One day.
From
$15,000
- 1-camera, 1-day shoot
- Senior DP + sound mixer
- 60–90s edited brand film
- Stock or library music
- Web + social cuts
- ManifestoMost popular
Two-day production with cutdowns.
From
$32,000
- 2-day shoot, 2-camera
- Director + DP + 4-person crew
- 90–180s hero + 30s teaser
- Custom score or premium license
- Vertical + square + 16:9
- Anthology
Multi-city, multi-character series.
From
$60,000
- 3+ shooting days
- Up to 3 cities
- Series of 3–5 short films
- Original score from a NYC composer
- Strategic narrative architecture
Example scope
Representative production plan
Deliverables, approvals, and reuse mapped before production
An example production scope showing how the page can be planned around deliverables, approval paths, capture needs, and post-production outputs before the crew is booked.
Production note
Production planning starts with the business use case, approval path, delivery formats, and the moments the team needs after the shoot.
Notes are written from the service workflow, not presented as client endorsements.
( 06 ) Service area
New York & the surrounding boroughs.
Signal Visual is a New York-based brand video production studio serving B2B companies across Manhattan, Brooklyn, Queens, and Jersey City. We produce founder films, company videos, manifesto videos, customer testimonials, and product launch reels for SaaS, fintech, healthcare, and enterprise teams. Most brand video production in NYC happens inside the client's office, a controlled interview room, a partner studio, or a launch venue. We plan for freight access, quiet audio, stakeholder approvals, and the cutdown formats needed for web, LinkedIn, sales decks, paid social, and recruiting reuse.
- Manhattan
- Brooklyn
- Queens
- DUMBO
- Williamsburg
- Long Island City
- Jersey City
- Hudson Yards
How much does brand video production cost in NYC?
A focused single-day, single-subject brand video with a senior NYC crew typically lands around $15,000-$25,000. A two-day production with director, DP, producer, audio, lighting, and cutdowns often runs $30,000-$45,000. Multi-city or multi-character series start at $60,000+.
What should a B2B brand video production brief include?
A useful brief names the primary audience, the business moment, the spokespersons, the pages or campaigns where the film will live, and the cutdowns needed after the hero edit. For NYC shoots, it should also include location access, freight or elevator notes, quiet interview rooms, and who owns final approval.
How long does the production take end-to-end?
Four to six weeks is a typical planning window. Pre-production covers interviews, script, and location planning; the shoot is usually 1-3 days; and post-production covers assembly, picture lock, color, sound, and captions. Rush timelines are scoped only after we know the review path and deliverable list.
What camera and audio package do you shoot with?
Our default A-camera is the Sony FX6 with a Sony G Master prime kit (24mm, 35mm, 50mm, 85mm). Premium tier is an ARRI Alexa Mini LF with Cooke S4i primes. Audio is Sennheiser MKH 416 boom plus Lectrosonics SMV-DBu lavaliers, recorded to a Sound Devices MixPre-6 II at 24-bit/48kHz with timecode synced via Tentacle Sync E.
Do you write the script?
Yes. A senior producer leads stakeholder interviews, drafts a narrative outline, and refines the script with your team before the shoot so the language sounds like the company, not a generic agency script.
Can we use the footage for paid ads?
Yes. Every project ships with perpetual, worldwide, unlimited usage rights — including paid social, OTT, broadcast, and out-of-home. Music licenses are issued in your company's name when feasible and at master-buyout rates otherwise.
Do you produce vertical / 9:16 social cuts?
Always. Every brand film ships with a 16:9 master, a 9:16 vertical cut, a 1:1 LinkedIn-native cut, and a 30-second teaser. Vertical cuts are recomposed (not center-cropped) so subjects stay properly framed.
Is this the right page for company video production in New York?
Yes, if you need an interview-led company video, founder film, launch reel, or brand story for a New York-based B2B team. If the primary audience is candidates, start with the recruitment video production page. If the main output is a sales proof asset, start with customer testimonial video.
Planning resources
Build a clearer brief.
Interview video or brand film?
Choose the right format based on the audience, business moment, and channels the footage must support.
Read nextBrand photo and video content-day plan
Turn one production day into portraits, interviews, B-roll, social cuts, and website-ready assets.
Read nextBrand systems for CMO teams
Connect the production brief to launches, sales proof, recruiting, and executive visibility.
Read next
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● Ready to scope a brand video production engagement?