6 entries — Updated quarterly
( 06 ) Journal — Field notes from the studio
Essays, production diaries, and opinions on what credibility looks like for B2B companies online — written by the people who make the work.
( 02 ) Archive
6 essays
March 18, 2026 · 14 min read
What actually happens when a photo and video crew shows up in your office for ten hours — call times, gear lists, the audio kit nobody talks about, and the operational reasons it all looks calm from the outside.
February 4, 2026 · 9 min read
A simple framework — and a real budget breakdown — for B2B teams deciding whether to invest in a 90-second narrative film or a series of straight-to-camera founder interviews. The order matters more than the choice.
January 12, 2026 · 8 min read
An opinionated guide to running a 50-person headshot day that produces 50 individual portraits — not 50 LinkedIn profile photos that all look like they came out of the same printer.
November 29, 2025 · 12 min read
A line-by-line breakdown of a typical Content Day, a brand film, and a quarterly retainer in NYC — including the line items that almost always get missed on the first ask. Built so you can take it to your CFO without re-pricing it twice.
October 8, 2025 · 6 min read
A short, honest introduction to the people who show up on your Content Day — directors, photographers, producers, editors, and the dog who comes to the office. Plus a few of the rules we run by.
● Ready when you are
