Price range · $18,000–$45,000
( S—03 ) Recruiting Video — New York
Recruitment video production for credible employer brands.
Employer brand videos, careers-page films, employee interview clips, day-in-the-life shorts, and recruiting campaign cutdowns for New York companies that need candidates to see the real team before they apply.
- From
- $18,000
- Hero film
- 60–90s
- Cuts delivered
- Up to 6
- Lead time
- 5 weeks
( 02 ) Why this matters
Recruitment video works when it answers candidate questions, not when it sells culture in slogans.
People searching for a recruitment video production company are usually trying to fix a specific trust gap: the careers page does not show the team, the job posts feel generic, or the hiring campaign needs employee voices instead of more copy. The strongest employer brand video production starts with those candidate questions and builds the shoot around them.
Most recruitment video fails one of two ways. It becomes a polished corporate sizzle reel that no candidate believes, or it becomes a phone-shot employee interview that makes the company look less serious than it is. Signal Visual aims for the middle path: documentary-style interviews, real working moments, clean audio, intentional light, and enough structure that the final video still feels natural.
A typical recruitment video production package includes a 60-90 second careers-page film, role-specific employee interview clips, day-in-the-life B-roll, social cutdowns, and clean crops for Greenhouse, Lever, LinkedIn, and the company site. The goal is not a single culture ad. It is a reusable recruiting video library for People, Talent, and employer brand teams.
( 03 ) What's included
A careers page that earns the click.
Every engagement is fixed-scope and fixed-price. The list below ships with every project regardless of tier.
- 01 / 8
Recruiting narrative
Producer-led discovery sessions with People, Eng, and Design leadership to map the candidate questions worth answering on camera.
- 02 / 8
On-camera coaching
Most engineers and operators have not been interviewed on video. We prep them before the camera rolls so they sound like themselves, not an HR script.
- 03 / 8
Day-in-the-life shorts
3–5 role-specific shorts (engineering, design, sales, leadership) each 30–45 seconds, shot documentary-style.
- 04 / 8
Hero careers film
60–90 second piece that lives at the top of /careers — the page asset that drives the application click.
- 05 / 8
B-roll library
200+ clips of office, hallway, meeting, whiteboard, and outdoor moments — for ongoing LinkedIn, Greenhouse, and Lever posts.
- 06 / 8
Captioning + accessibility
Burned-in captions for autoplay-muted feeds, plus separate SRT files. WCAG-compliant by default.
- 07 / 8
Greenhouse / Lever crops
Pre-cut formats for every major ATS embed: 16:9 hero, 9:16 vertical, 1:1 social, and a 15s sponsored-post teaser.
- 08 / 8
Annual refresh
Optional half-day refreshes keep footage current when new hires, office moves, or hiring priorities change.
( 04 ) Packages
Three recruiting-video tiers.
All packages include scripting, on-camera coaching, broadcast audio, and a full color grade. Pricing reflects 2026 NYC senior crew rates and is fully transparent: travel and hair-and-makeup billed at cost.
- Careers Page
One hero film, two role cuts.
From
$18,000
- 1-day shoot, 1-camera
- Hero film 60–90s
- 2 role-specific shorts
- B-roll library (75+ clips)
- All ATS crop formats
- Talent BrandMost popular
Role-specific recruiting video library.
From
$32,000
- 2-day shoot, 2-camera
- Hero film + 5 role shorts
- Engineering / Design / Ops / Sales / Leadership
- 200+ clip B-roll library
- Sponsored-post teasers
- Continuous
Quarterly refresh + ongoing posts.
From
$10,500 / Q
- Half-day every quarter
- 1 new role short per visit
- Asset management portal
- LinkedIn-ready clips monthly
- Annual hero film refresh
Example scope
Representative production plan
Deliverables, approvals, and reuse mapped before production
An example production scope showing how the page can be planned around deliverables, approval paths, capture needs, and post-production outputs before the crew is booked.
Production note
Production planning starts with the business use case, approval path, delivery formats, and the moments the team needs after the shoot.
Notes are written from the service workflow, not presented as client endorsements.
( 06 ) Service area
New York & the surrounding boroughs.
Signal Visual is a New York-based recruitment video production company for People, Talent, and employer brand teams. We produce employer brand videos, careers-page films, employee interview clips, day-in-the-life videos, and recruiting video services for tech, finance, healthcare, law, consulting, and professional services teams across Manhattan, Brooklyn, Queens, and Jersey City. NYC recruiting video shoots often happen in Flatiron, SoHo, Hudson Yards, Midtown, Williamsburg, DUMBO, Long Island City, and Jersey City offices, with multi-city production available when the hiring story spans more than one office.
- Manhattan
- Brooklyn
- Queens
- Williamsburg
- DUMBO
- Long Island City
- Jersey City
- Hudson Yards
- SoHo
- Tribeca
How much does recruitment video production cost in NYC?
Recruitment video production in NYC usually starts around $15,000-$20,000 for a focused one-day careers-page film and can reach $35,000-$50,000+ for a multi-role employer brand package with interviews, B-roll, cutdowns, captions, and multiple review cycles. Signal Visual starts at $18,000 for a focused recruiting video scope.
What should be in a recruitment video production checklist?
Start with the roles you are hiring for, the candidate objections you need to answer, the teams that should appear on camera, the office or remote-work moments that feel real, the careers-page sections that need footage, and the formats needed for LinkedIn, ATS embeds, paid social, and hiring-manager outreach.
How is recruitment video different from a brand video?
Audience and assets. A brand video speaks to customers, investors, and the market. A recruitment video speaks to candidates and lives on the careers page, Greenhouse or Lever, LinkedIn, and hiring campaign landing pages. The shoot may use similar cameras and lighting, but the casting, questions, edit structure, and success criteria are different.
What makes a good employer brand video production brief?
A useful brief names the roles you are hiring for, the candidate objections you need to answer, the teams that should appear on camera, the careers-page sections that need footage, and the formats needed after the shoot. We turn that into interview prompts, a B-roll map, and a delivery list before production day.
Can engineers and designers say no to being on camera?
Always. We ask in advance through a People-team-managed opt-in. Anyone uncomfortable on camera is shot in B-roll only or skipped entirely. We coach the people who do go on camera so they sound like themselves rather than like an HR script.
Do you handle multi-office shoots?
Yes. Multi-office scopes can use one production plan, visual reference, interview framework, and edit system so footage captured in different cities still feels like one employer brand.
What recruiting platforms and formats do you deliver for?
We deliver 16:9 careers-page embeds, 9:16 vertical clips, 1:1 LinkedIn-native cuts, caption files, thumbnail stills, and short teasers sized for Greenhouse, Lever, Workable, Ashby, SmartRecruiters, LinkedIn, and owned landing pages.
Can recruitment video production include office photography?
Yes. Recruiting video often works best with matching stills for the careers page, role pages, job posts, and LinkedIn hiring campaigns. We can add an office photography lane to capture workspace images, team candids, environmental portraits, and page-section crops during the same production window.
Planning resources
Build a clearer brief.
Recruitment video planning checklist
Map candidate questions, interview owners, deliverables, approvals, and delivery formats before requesting a quote.
Read nextRecruitment video pricing guide
Compare focused careers-page films, employer-brand kits, and multi-office production scopes.
Read nextContent for People and Talent teams
Plan the recruiting video, office photography, headshots, and hiring assets as one employer-brand system.
Read next
( 08 ) Related services
Often booked together.
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Recruitment video production cost guide for NYC teams. See realistic pricing, scope examples, deliverables, timelines, and quote factors for employer brand video.
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