Price range · $18,000–$45,000
( S—03 ) Recruiting Video — New York
Careers-page video that turns candidates into applicants.
Employer brand films, day-in-the-life shorts, and engineering culture pieces produced for tech and finance teams in NYC. Built around the people you'd want to hire — not stock-feeling montages of laptops and lattes.
- From
- $18,000
- Hero film
- 60–90s
- Cuts delivered
- Up to 6
- Lead time
- 5 weeks
( 02 ) Why this matters
75% of candidates research employer brand before applying.
LinkedIn Talent Solutions data is unambiguous: 75% of job seekers research a company's employer brand before they apply, 69% will not accept an offer from a company with a bad reputation regardless of pay, and listings with employer-brand video receive 28% lower turnover and 50% more qualified applicants. That last statistic is from companies that switched on a single careers-page hero video.
Most recruiting video fails one of two ways. It's either a corporate sizzle reel that no candidate believes — too much drone, too much VO, no real people — or it's a Zoom-quality team interview shot on phones that signals 'we don't take this seriously.' We aim for the third option: documentary-quality day-in-the-life storytelling that shows real engineers, real designers, and real managers doing real work.
The deliverable is a 60–90 second careers-page hero, three to five role-specific shorts (engineering, design, ops, sales, leadership), and a library of B-roll for ongoing LinkedIn and Greenhouse posts. Most clients see qualified-applicant rate climb within 30 days of switching the careers page hero on.
( 03 ) What's included
A careers page that earns the click.
Every engagement is fixed-scope and fixed-price. The list below ships with every project regardless of tier.
- 01 / 8
Recruiting narrative
Producer-led discovery sessions with People, Eng, and Design leadership to map the candidate questions worth answering on camera.
- 02 / 8
On-camera coaching
Most engineers haven't been interviewed on video. We do a 30-minute coaching session before the camera rolls so they sound like themselves.
- 03 / 8
Day-in-the-life shorts
3–5 role-specific shorts (engineering, design, sales, leadership) each 30–45 seconds, shot documentary-style.
- 04 / 8
Hero careers film
60–90 second piece that lives at the top of /careers — the page asset that drives the application click.
- 05 / 8
B-roll library
200+ clips of office, hallway, meeting, whiteboard, and outdoor moments — for ongoing LinkedIn, Greenhouse, and Lever posts.
- 06 / 8
Captioning + accessibility
Burned-in captions for autoplay-muted feeds, plus separate SRT files. WCAG-compliant by default.
- 07 / 8
Greenhouse / Lever crops
Pre-cut formats for every major ATS embed: 16:9 hero, 9:16 vertical, 1:1 social, and a 15s sponsored-post teaser.
- 08 / 8
Annual refresh
Most clients book a follow-up half-day at month 12 to refresh footage with new hires and updated office.
( 04 ) Packages
Three recruiting-video tiers.
All packages include scripting, on-camera coaching, broadcast audio, and a full color grade. Pricing reflects 2026 NYC senior crew rates and is fully transparent: travel and hair-and-makeup billed at cost.
- Careers Page
One hero film, two role cuts.
From
$18,000
- 1-day shoot, 1-camera
- Hero film 60–90s
- 2 role-specific shorts
- B-roll library (75+ clips)
- All ATS crop formats
- Talent BrandMost popular
Most-booked recruiting package.
From
$32,000
- 2-day shoot, 2-camera
- Hero film + 5 role shorts
- Engineering / Design / Ops / Sales / Leadership
- 200+ clip B-roll library
- Sponsored-post teasers
- Continuous
Quarterly refresh + ongoing posts.
From
$10,500 / Q
- Half-day every quarter
- 1 new role short per visit
- Asset management portal
- LinkedIn-ready clips monthly
- Annual hero film refresh
Selected work
Verity Legal
Summer associate applications +312% YoY
A relaunched careers page with a 75-second hero and four role-specific shorts (associates, partners, knowledge management, paralegals). Application volume to the summer associate program tripled the year the page went live.
Client note
“We retained Signal as our quarterly content partner. Recruiting numbers tell the story: applications to our summer associate program more than tripled the year we relaunched.”
Mei Tanaka
Chief People Officer, Verity Legal
( 06 ) Service area
New York & the surrounding boroughs.
Signal Content Partners is a New York–based recruiting video production studio. We produce employer brand films and careers-page hero videos for tech, finance, healthcare, and law firms across Manhattan, Brooklyn, Queens, and Jersey City — and we travel for multi-city productions covering NYC plus a second hub like San Francisco, Austin, Boston, or London. Our recruiting work has lived on the careers pages of public-company SaaS clients, NYC-based fintechs, and AmLaw 100 firms.
- Manhattan
- Brooklyn
- Queens
- Williamsburg
- DUMBO
- Long Island City
- Jersey City
- Hudson Yards
- SoHo
- Tribeca
Does a careers-page video actually move applicant numbers?
Per LinkedIn Talent Solutions, listings with employer-brand video see 50% more qualified applicants on average and 28% lower 12-month turnover. We've measured 2–4x growth in qualified applications across recruiting-video relaunches in the last 24 months — the strongest results come from teams that pair the new video with refreshed Greenhouse / Lever templates.
How is this different from a brand video?
Audience and assets. A brand video addresses customers and investors and lives on the homepage. A recruiting video addresses candidates and lives on /careers, in Greenhouse / Lever embeds, and as the LinkedIn sponsored-post creative behind paid talent campaigns. The shooting style overlaps; the script, casting, and edit are very different.
How do you avoid the corporate sizzle-reel cliché?
We shoot it documentary-style. Real meetings, real whiteboards, real lunch lines. Direction is light — we set up the lighting and let the day happen. Voiceover is rare; on-camera interviews from actual ICs do the talking. The result feels closer to a New York Times mini-doc than to a recruitment ad.
Can engineers and designers say no to being on camera?
Always. We ask in advance through a People-team-managed opt-in. Anyone uncomfortable on camera is shot in B-roll only or skipped entirely. We coach the people who do go on camera so they sound like themselves rather than like an HR script.
Do you handle multi-office shoots?
Yes. Half our recruiting clients have NYC + a second city (SF, Austin, Boston, London). We build multi-city productions to keep one DP and one editor across the series so the look stays consistent across offices.
What ATS / careers platforms have you integrated with?
We deliver crops and embeds tested with Greenhouse, Lever, Workable, Ashby, and SmartRecruiters. We also deliver a 9:16 vertical cut tailored to LinkedIn's mobile-first feed and a 15s sponsored-post version for paid talent campaigns.
( 08 ) Related services
Often booked together.
- S—02 · Video
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- S—05 · Photography
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- S—01 · Photography
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