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Documentary-style photograph of a team working together in a busy office
Issue 26 / Vol. 04

The B2B content arm of Signal Studio NYC

Real photo & video
for the people who run
your company.

One production day gives your website, recruiting, sales, and social teams the owned photo and video library they keep reaching for.

Disciplines
Photo · Video · Edit
Flagship offer
Content Day
Delivery
Web, sales, recruiting
Starting at
$8,500 · NYC

Built from Signal Studio NYC production practice

  • Series B SaaS
  • Private equity
  • Founder-led services
  • Healthcare platform
  • Law firm leadership
  • AI product launch
  • Recruiting refresh
  • Board update assets
  • Sales deck library
  • Quarterly content
  • Executive portraits
  • Office lifestyle

( 01 ) Index — Studio at a glance

1day

Photo and video captured together

Built for busy teams

4wk

Typical kickoff-to-delivery window

Rush windows available

6

Core asset types in one library

Web, sales, recruiting

$8.5k

Starting investment for a Content Day

NYC baseline scope

( 04 ) Signature engagement

Behind-the-scenes documentary photograph of a production crew working on set
Field notes / 03 · Brooklyn HQ
Photo + Video

A photo team and cinema crew on one call sheet, led by a producer who turns your site map, recruiting needs, and launch calendar into a practical shot list.

  • 01Editorial team portraitsLeadership + team
  • 02Office lifestyle stills120+ edited assets
  • 03Founder interview setups3-4 speakers
  • 04Brand B-roll & motionCinematic library
  • 05Edited highlight reel60-90 seconds
  • 06Web, social & 16:9 cropsCMS-ready delivery

Starting investment

$8,500 USD

Plan a Content Day

( 04 ) What you leave with

One day becomes a usable content system.

A complete library your web, recruiting, sales, PR, and social teams can pull from the same week.

  • 120+ edited stills

    Photo library

    Leadership portraits, office lifestyle, detail frames, horizontal and vertical crops for the site and decks.

  • 3-4 speakers

    Interview cut

    Founder, customer, or leadership interviews with clean audio, captions, and pull quotes for social edits.

  • B-roll + reels

    Motion library

    Cinematic office, product, team, and environment footage organized for launch, recruiting, and paid social.

  • CMS-ready

    Asset handoff

    Named folders, usage notes, exports by channel, and a simple delivery map your web team can use immediately.

A shoot day designed around your team still doing their jobs.

We build the call sheet around executive calendars, real meetings, and the moments your company already has. Less theater, more proof.

  1. 08:00

    Load-in, producer walk-through, lighting pre-set

  2. 09:30

    Leadership portraits and team headshots

  3. 12:00

    Office lifestyle stills and motion B-roll

  4. 14:00

    Founder or customer interviews, two-camera audio

  5. 16:30

    Website hero frames, product details, cutaways

  6. 18:00

    Media backup, selects plan, post-production handoff

( 06 ) Revenue programs

The offer ladder, without the clutter.

Project work, recurring work, and partner channels.

Add-ons

Margin lives in the details.

  • Same-day selects

  • Hair and makeup

  • Second location

  • Extra interview

  • Motion graphics

  • Paid social cutdowns

  • PR delivery package

  • Asset library setup

Content Day opens the door. Retainers and launch kits compound.

See all program pages

( 05 ) Selected work

Proof without the stock-photo theater.

Anonymized examples of the way we scope work when clients cannot be named publicly. Full reels, references, and behind-the-scenes decks are shared under NDA.

  • Candid documentary image of a working office used to represent a private finance production
    W-001 · 26

    Private equity firm

    Finance

    A relaunch library for a Manhattan leadership team.

    An NDA engagement covering leadership portraits, office lifestyle, interview video, and recruiting assets for a full site refresh.

    1 day

    Photo, video, and portraits captured together

    View scope
  • Clinician reviewing digital information in a hospital corridor
    W-002 · 25

    Health platform

    Health tech

    Founders, customers, and clinical proof.

    Leadership interviews and a site-wide photo refresh for a category launch across office and customer environments.

    14

    Channel-ready edits from one production window

  • Candid image of a team working around a table in a software office
    W-003 · 25

    Enterprise SaaS team

    Enterprise SaaS

    From stock library to owned brand language.

    Quarterly content days replacing generic assets across a marketing site, hiring pages, sales decks, and product launch campaigns.

    4x

    Yearly refresh cadence instead of one-off shoots

  • Quiet office environment used to represent a professional services content day
    W-004 · 24

    Law firm

    Professional services

    A legacy firm, photographed for the next decade.

    Editorial partner portraits in real office environments, plus recruiting motion assets for the summer associate program.

    60+

    Partner and associate portraits matched in one look

More work available under NDA

Request full reel

( 06 ) Engagements

Three ways to work with us.

Fixed baseline, tailored scope. Travel, locations, hair and makeup, and talent fees are disclosed before kickoff so finance never has to guess what the production day really costs.

  • P-01

    Content Day

    Photo and video captured together.

    From

    $8,500

    • Photo + video on one call sheet
    • Leadership portraits and office lifestyle
    • 120+ edited stills
    • 1 location, 1 city
    • 4-week end-to-end window

    Best for: Teams replacing stock before a site or hiring push

    Get a tailored scope
  • P-02Most booked

    Content Day Plus

    The full library plus interviews.

    From

    $15,000

    • Everything in Content Day
    • 60-90s highlight reel
    • 3-4 founder or customer interviews
    • Full B-roll library
    • CMS-ready crops

    Best for: B2B teams with a launch, relaunch, or recruiting campaign

    Get a tailored scope
  • P-03

    Quarterly Partner

    An always-current production partner.

    From

    $30,000 / Q

    • 1 production day / quarter
    • Dedicated producer
    • Priority booking
    • Brand and shoot bible
    • Asset management portal

    Best for: Marketing teams that need always-current owned content

    Get a tailored scope

( 02 ) Capabilities

A full studio for the assets your website never had.

A producer-led crew working from one shot list so marketing, recruiting, sales, PR, founders, agencies, and VC platform teams can all use the same library. Core offers below; programs and add-ons are scoped around the buyer moment.

Scope a custom day
  • Diverse team walking through a modern office hallway
    Photo + Video
    S—01

    Website Content Day

    The flagship engagement: one on-location day that replaces stock across web, sales, recruiting, and social.

    • 80+ stills
    • B-roll library
    • 1 brand reel
  • Cinematographer operating a cinema camera on a brand video shoot
    Video
    S—02

    Brand & Recruiting Films

    Short-form brand films, culture videos, and recruiting reels built from real interviews and owned B-roll.

    • 60–90s film
    • Vertical cuts
    • Color graded
  • Professional cinema camera set up for an interview
    Video
    S—03

    Founder & Interview Video

    Multi-camera founder, leadership, and customer interviews with broadcast-grade lighting and audio.

    • 3–4 setups
    • Captions
    • Speaker portraits
  • Editorial corporate headshot of a businesswoman
    Photo
    S—04

    Team Headshots

    Cohesive editorial portraits for leadership pages, press kits, and new-hire refreshes. Modern, not corporate.

    • Up to 60 people
    • 2 looks each
    • Web + print crops
  • Designer working at a sunlit desk with coffee and notebook
    Photo
    S—05

    Office Lifestyle

    Authentic candids of your team at work — meetings, focused work, hallway moments, the actual texture of the company.

    • 120+ stills
    • Wide + detail
    • CMS-ready
  • Corporate evening event with professionals networking
    Photo + Video
    S—06

    Event Coverage

    Photo and video coverage of conferences, launches, offsites, and fireside chats — recap reels included.

    • Same-day selects
    • Recap reel
    • Speaker stills

( 05 ) Operating system

From kickoff to final cut.

Four steps, four weeks, no surprises. A full producer leads every engagement — you have one inbox, one schedule, one delivery date.

  1. 01Week 0

    Intake & creative brief

    A 30-minute call to understand the brand, the audience, and which pages, films, and channels we're feeding.

  2. 02Week 1

    Shot list & call sheet

    We deliver a detailed shot list, schedule, location plan, and stakeholder call sheet — aligned to your site map.

  3. 03Week 2

    Production day on location

    Photo and cinema crews work from the same shot list. Direction, lighting, audio, and B-roll handled end to end.

  4. 04Week 3–4

    Edit, color & delivery

    Color-graded photos, edited interviews, a highlight reel, and CMS-ready crops for web, social, and broadcast.

( 08 ) On the record

The thing buyers really remember is operational calm.

  • T-01
    We had the usual B2B problem: good company, bad visual evidence. One production day gave our web team, recruiting team, and founder channels the same believable library.
    VM

    Anonymized client

    VP Marketing, finance platform

  • T-02
    The value was not only the images. It was the calm. The producer knew who needed to be where, the crew moved fast, and our executives were back in meetings on time.
    HB

    Anonymized client

    Head of Brand, healthcare company

  • T-03
    We stopped buying one-off shoots and moved to a quarterly rhythm. The site, sales deck, and careers page finally feel like the same company.
    PL

    Anonymized client

    People lead, enterprise SaaS

( 07 ) The studio

A New York production studio, built around B2B.

Signal Content Partners is the B2B content arm of Signal Studio NYC: a producer-led team for companies that need a real photo and video library, not another folder of stock.

Every engagement is built around a shot list, a call sheet, usage rights, and a delivery map your internal team can actually use.

Parent
Signal Studio NYC
Crew
Producer, photographer, DP, editor
Base
Brooklyn and Manhattan
Travel
NYC primary, national on request
Behind-the-scenes shot of a Signal production crew on a corporate set
On set · Field notes 11 · Brooklyn

Industries served

  • Investment banking01
  • Private equity02
  • Enterprise SaaS03
  • AI & robotics04
  • Health tech05
  • Law firms06
  • Professional services07
  • Architecture & design08

Booking Q3 26

Limited capacity. We take on roughly six engagements per quarter to keep production quality high.

Hold a date

( 09 ) Journal

Field notes from the studio.

Essays, production diaries, and opinions on B2B photography and video — written by the team that makes the work.

Read the journal
  • Editorial photograph of a modern empty conference room with morning light
    J—001 · Field Notes

    April 22, 2026 · 11 min read

    Stop using stock photography on your B2B website. Here is what to do instead.

    Stock images cost more than you think — in trust, in recruiting, and in conversion. A field guide to replacing them with one well-run production day, plus the data that makes the case to your CFO.

    Eli MarwickFounder & Director
  • Cinema camera and lighting equipment on set in a corporate office
    J—002 · Craft

    March 18, 2026 · 14 min read

    Anatomy of a Content Day, hour by hour.

    What actually happens when a photo and video crew shows up in your office for ten hours — call times, gear lists, the audio kit nobody talks about, and the operational reasons it all looks calm from the outside.

    Maya ReyesExecutive Producer
  • Cinematographer adjusting a professional camera during an interview shoot
    J—003 · Craft

    February 4, 2026 · 9 min read

    Interview video vs. brand film: which one should you make first?

    A simple framework — and a real budget breakdown — for B2B teams deciding whether to invest in a 90-second narrative film or a series of straight-to-camera founder interviews. The order matters more than the choice.

    Daniel HsuDirector of Photography

( 08 ) FAQ

The fine print.

Common questions from marketing leaders, founders, and procurement teams. If we missed yours, drop a line below.

  • Our home base is New York. About 70% of work happens in your office or one of our two studios in Brooklyn; the rest is on location across the lower 48. Travel and accommodations are billed at cost.

  • A standard Content Day is four weeks end-to-end: kickoff and shot list in week one, the production day in week two, edit and color in weeks three and four. Rush timelines are possible.

  • Content Days start at $8,500. Content Day Plus starts at $15,000 when interviews and a highlight reel are included. Quarterly partnerships begin at $30k per quarter. Every project ships with a fixed baseline, tailored scope, and clear usage rights.

  • Yes. A senior producer leads every engagement — including narrative outlines for interview videos, on-set direction, and stakeholder wrangling. You don't need an internal creative team to work with us.

  • You receive perpetual, worldwide, unlimited usage rights for every asset we deliver — web, social, paid media, broadcast, and print. We retain rights only for our own portfolio and case studies.

  • Yes. We routinely sign mutual NDAs before kickoff and we can work under existing master service agreements. Confidentiality on financial and healthcare engagements is the default.

Intake Guided scope

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