Price range · $11,500–$32,000
( S—10 ) Company Culture Video — New York
Culture videos that don't embarrass the people in them.
Annual culture films, all-hands openers, kickoff hype reels, and values videos for B2B teams. Documentary-led direction, real moments, and an edit pace that holds up against an actual employee audience — not just a recruiter screening it.
- From
- $11,500
- Production
- 1–2 days
- Crew
- 5–8 people
- Delivery
- 5–8 weeks
( 02 ) Why this matters
Culture video has the lowest tolerance for fakeness of any B2B asset you'll ship.
Recruiting video has a clear external buyer (a candidate). Brand video has a clear external buyer (a prospect). Culture video has the hardest audience in the company — your own employees, every one of whom can spot a staged moment in 0.4 seconds and tell you about it on Slack the moment the all-hands ends.
We treat culture video as documentary, not advertising. The director runs a documentary intake — interviews with HR, three managers, and four ICs across tenure — and builds the shot list around real artifacts: the pre-standup coffee scrum, the demo-day Friday format, the 1:1 ritual that everyone actually does. We follow with a small kit (Sony FX3 + 35mm 1.4 and 50mm 1.2 GM, MKH 416 boom, no big lights) so we can move at the speed of the room, not the speed of a crew of 12 setting up softboxes.
Use cases break into three formats: the annual culture film (90–180s, runs at the kickoff and on the careers page), the all-hands opener (45–90s, runs before quarterly and annual meetings, refreshed each cycle), and the values/manifesto piece (60–120s, lives on the About page and is shown at new-hire onboarding). All three share an aesthetic and color pipeline so they read as one visual language across the year.
( 03 ) What's included
Documentary kit, real moments, finished edit.
Every engagement is fixed-scope and fixed-price. The list below ships with every project regardless of tier.
- 01 / 8
Documentary intake
30-min calls with HR, 3 managers, and 4 ICs across tenure. Director builds the shot list from those conversations — not from an assumption deck.
- 02 / 8
Small-kit production
Sony FX3 + 35mm 1.4 GM and 50mm 1.2 GM. MKH 416 boom, occasional Sennheiser MKE 600 shotgun. Available light first; one Aputure 300x in reserve.
- 03 / 8
Two-shoot-day mix
One day of observational coverage (we follow real meetings, real desks, real lunches) plus one day of light interview portraits with 6–10 employees.
- 04 / 8
Authentic interview format
No teleprompter. We sit with each interviewee for 25 minutes, ask 12 questions in conversational order, and edit for the strongest 8–12 seconds.
- 05 / 8
Edit + color
DaVinci Resolve grade tuned warm (S-Curve at 0.55, light highlight roll-off). Cuts paced for an employee audience first, recruiter audience second.
- 06 / 8
Music license
Musicbed or Artlist track licensed for unlimited internal + external use. Original score available on Tier 3.
- 07 / 8
Multi-format delivery
Annual film (90–180s), all-hands opener (45–90s), values cut (60–120s), 30s social, vertical 9:16 for LinkedIn employer-brand handle.
- 08 / 8
Captioning + transcripts
WCAG 2.1 AA captioning standard for internal accessibility. Burned-in and SRT delivered with every cut. Transcripts archived for HR and L&D.
( 04 ) Pricing
Three culture-video tiers.
All packages include documentary intake, production, edit, color, captioning, and music license. Travel within NYC and the tri-state included; out-of-market travel for distributed-team coverage billed at cost.
- All-Hands Opener
A 45–90s opener for your quarterly or annual all-hands. Refreshed each cycle by retainer clients.
From
$11,500
- 1-day shoot at one location
- 5-person crew
- Opener film (45–90s) + 30s social cut
- Music license included
- Captioning standard
- 5-week delivery
- Annual Culture FilmMost popular
The flagship culture asset. One annual film + an all-hands opener + a values cut from the same shoot. Most-booked package.
From
$22,500
- 2-day shoot (observational + interviews)
- 7-person crew
- Annual film (90–180s), all-hands opener (45s), values cut (60–120s)
- Vertical 9:16 cut for LinkedIn employer brand
- Premium music license
- Optional new-hire onboarding 30-second variant
- 8-week delivery
- Distributed Team Edition
For companies with offices across multiple cities. We travel and shoot to a single look across all locations.
From
$32,000
- 3-city production (NYC + 2 other cities)
- Same kit + DP across all locations
- Annual film + per-city short + all-hands opener
- Original or premium-licensed score
- Distributed-employee interview integration
- 10-week delivery
Example scope
Representative production plan
Deliverables, approvals, and reuse mapped before production
An example production scope showing how the page can be planned around deliverables, approval paths, capture needs, and post-production outputs before the crew is booked.
Production note
Production planning starts with the business use case, approval path, delivery formats, and the moments the team needs after the shoot.
Notes are written from the service workflow, not presented as client endorsements.
( 06 ) Service area
New York & the surrounding boroughs.
Signal Visual produces company culture video for New York–headquartered B2B teams and their distributed offices. We shoot at HQs across Manhattan and Brooklyn — Flatiron, SoHo, Hudson Yards, DUMBO, Williamsburg — and travel to satellite offices across North America and Europe with the same kit and DP for distributed-team productions.
- Flatiron
- SoHo
- Hudson Yards
- Chelsea
- Tribeca
- Williamsburg
- DUMBO
- Brooklyn Navy Yard
- Long Island City
- Midtown
How is this different from your recruiting video?
Recruiting video has a clear external audience: candidates. Culture video usually has an internal-first audience: the existing team. The same crew can make both, often from the same shoot, but the editorial intent, questions, pacing, and review path are different.
Will it feel staged?
Not if we run it as documentary. The trick is small kit, no teleprompter, and shoot days that overlap with real work — we shoot during a real planning meeting, not a meeting we asked you to convene. Employees notice the difference, and the film does the heavy lifting because it shows real things.
Can the same shoot serve recruiting and culture?
Often, yes. We can plan a 2-day shoot that yields a culture film for internal use AND a careers-page recruiting cut, both graded the same way. Costs roughly 1.4x a single tier rather than 2x — the production is shared; the edits diverge. Common ask for companies hiring 50+ engineers a year.
Do you film distributed teams?
Yes. The Distributed Team Edition tier sends the same DP and kit to up to 3 cities. For deeper distributed coverage we run the Frame.io Camera-to-Cloud workflow with a portable kit shipped to each office, directed by our team on Zoom. Looks identical when graded together.
What about video for new-hire onboarding?
Often a derivative of the annual culture film. The Annual Culture Film tier includes an optional 30-second new-hire onboarding variant — re-edited from the same footage with a different question pulled forward. It's the lowest-cost incremental asset we make.
How often should we refresh culture video?
Annually for the flagship film. The all-hands opener is refreshed quarterly by retainer clients. Values pieces last 18–24 months before feeling stale. Most companies underestimate the half-life and over-shoot in year one — we'd rather build a smaller annual rhythm than a single big-bang film that ages out.
( 08 ) Related services
Often booked together.
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● Ready to scope a company culture video production engagement?