The production planning guide

A better brief.
A more useful production.

A practical guide for teams commissioning corporate photography, interviews, brand video, or event coverage. Get the important decisions on one page before choosing a crew.

Take it to your team

Your production brief, ready to fill in.

An editable text checklist. No email required.

Download the checklist

Start with where the work will live

List the website sections, recruiting pages, sales materials, and social channels you need to support. Give each deliverable an audience and a purpose.

Photo subjects, approximate count, and crop requirements
Video lengths, aspect ratios, captions, and audio
Priority assets if the schedule needs to be reduced

Build a realistic production day

Photography and filming share space, people, and setup time. Interviews need quiet, lighting, and clean audio. An event needs coverage around its run of show.

Address, access hours, loading, and filming spaces
People count, interview subjects, and availability
Setup, breaks, company activity, and a backup plan

Make the quote comparable

Ask what the price includes and what changes the scope. A useful quote identifies the crew, production time, post-production, and delivery requirements.

Crew roles, equipment, travel, and location expenses
Retouching level, edit rounds, and change requests
Usage channels, duration, and any separately licensed assets

Decide how approval and delivery work

Choose one person to consolidate feedback. Give the production team brand references, names, pronunciation notes, and deadlines before the shoot.

The decision maker and a consolidated review process
Preview, first cut, feedback, and final handoff dates
File names, folder structure, exports, and archival needs

Choose the right starting scope.

From $3,500

Team photography

People, portraits, and office imagery.

Explore the scope

From $6,500

Photo + video content day

A coordinated library for your business channels.

Explore the scope

From $12,500

Interviews & brand films

A story, supporting footage, and a finished edit.

Explore the scope

Starting prices assume NYC. Your quote confirms crew, deliverables, licensing, travel, review rounds, and timing. Event coverage and recurring programs are scoped separately.

You can start with an outline

Bring the goal. We will help shape the plan.

Share what you are making, your timing, and what you know about the budget. Signal Visual reviews the request and matches a production professional or team for your scope.

Start your production brief