Recommended program - Content Day Plus
( B-01 ) CMO / Brand
Relaunch without rebuilding the content twice.
For brand leaders refreshing a website, repositioning the company, or replacing stock with owned assets that can carry a full launch cycle.
- Moment
- Relaunch / refresh
- Primary asset
- Website library
- Add-on
- Interview reel
- Use
- Brand, web, social
( 02 ) Buyer brief
The brand story changed. The visual system needs to catch up.
Most relaunches create a copy platform first and leave the image system for the final scramble. That is how teams end up shipping a precise brand voice with generic photography under it.
We build the production plan around the pages, messages, and campaign moments already in motion. The shoot day captures leadership, team texture, customer-facing moments, environmental details, and video that can be edited into launch, evergreen, and paid-social cuts.
( 03 ) System
Built For
We scope the production around the moment, then keep the capture and delivery system consistent.
- 01
Homepage and product page imagery
Wide hero frames, modular section imagery, team candids, workspace details, and CMS-ready crops.
- 02
Leadership and brand interviews
Founder, CMO, or customer-facing leaders captured with clean audio and short-form edit options.
- 03
Launch reel and cutdowns
One anchor reel plus vertical, square, and silent-friendly variants for LinkedIn and paid social.
- 04
Asset library handoff
Files grouped by channel, page, and theme so the content keeps working after launch week.
( 04 ) Scope
Typical scope
- One pre-production call with brand, web, and demand leads
- One shoot day with photo and video crew
- Shot list mapped to launch pages and post-launch campaigns
- Delivery package for web, social, PR, and sales reuse
( 05 ) Outcomes
What changes
- The site launches with original imagery instead of visual placeholders.
- Marketing has a reusable bank for the next two quarters of campaigns.
- Sales and recruiting inherit the same visual system instead of commissioning one-off assets.
( 06 ) Related programs
Often scoped together.
- P-02
Most booked
Content Day Plus adds interviews, edit strategy, a hero reel, and channel cutdowns to the core photo and video library.
From $15,000
- P-05
High urgency
A launch and fundraise production package built around embargo dates, announcement needs, and the channels that activate right after.
Scoped
- P-03
Recurring
A quarterly content rhythm for teams that outgrow one-time production and need fresh assets every business cycle.
$30,000 / Q
● Recommended program - Content Day Plus