Price range · $24,500–$85,000
( S—09 ) Product Launch Video — New York
Launch films built for the morning the news goes wide.
Hero films, sizzle reels, and full channel-cut suites for SaaS, fintech, and enterprise product launches. Cinema-grade production, original or licensed score, and a delivery window engineered around your PR and demand-gen calendar.
- From
- $24,500
- Production
- 2–4 days
- Crew
- 8–14 people
- Delivery
- 6–10 weeks
( 02 ) Why this matters
A launch lands once. The video has to keep working after week one.
B2B launches are a single-day event with a long tail. The hero film runs at the announcement, then lives on the homepage, in the sales deck, in conference booth loops, in demo flows, and in paid-social retargeting. A film engineered only for the press cycle tends to age quickly; the better asset still makes sense after the news hook fades.
We design launch films for both windows. Pre-production starts with a positioning conversation: what's the lasting argument, not just the news of the week. From there we build a shot list that yields a hero cut for week one (urgent, wider scope, news angle) and a sustaining cut for the 18-month tail (specific, customer-rooted, evergreen). Both share footage and color grade — different cuts of the same shoot — so the brand carries one visual language through the launch arc.
Production is scaled around the launch requirements: cinema cameras, controlled lighting, broadcast-grade sound, motion design, and a senior production team. We staff conservatively because a launch morning has little room for reshoots.
( 03 ) What's included
Production stack scaled to launch day.
Every engagement is fixed-scope and fixed-price. The list below ships with every project regardless of tier.
- 01 / 8
Pre-production + creative direction
1–2 weeks of pre-pro: creative brief, shot list, treatment deck, casting (talent or staff), location scouting, and a board-approved script.
- 02 / 8
Cinema crew
ARRI Amira or Sony FX9 + 2nd unit FX3, senior DP, 1st AC, gaffer + electric, key grip + grip, sound mixer + boom op, hair/makeup, producer + PA. 8–14 person crew depending on scope.
- 03 / 8
Multi-day production
2-day standard, 3–4-day for enterprise scope. Mix of studio (controlled) and on-location (texture). All locations scouted, permitted, and insured by our production team.
- 04 / 8
Original or licensed score
Musicbed Pro license included for $24.5k–$45k tier; original score (composed by our retained partner studio) for $60k+ tier. Score timed to picture lock, not pre-edited.
- 05 / 8
Motion design + titles
Custom title sequence, lower thirds, stat callouts, product UI integrations. Built in After Effects with deliverables in ProRes 4444 for downstream comp.
- 06 / 8
Color + finishing
DaVinci Resolve Studio grade against Rec.709 for web and DCI-P3 for broadcast/conference projection. Optional HDR pass on Dolby Vision spec.
- 07 / 8
Channel-cut suite
Hero (90–180s), :30, :15, :06 (pre-roll), 1:1 (square), 9:16 (vertical Reels/LinkedIn), conference loop (no-audio 60s), and sales-deck embed (45s muted-friendly with on-screen titles).
- 08 / 8
PR + analyst delivery package
Wire-photo stills extracted from the cinema footage, captioned and metadata-tagged. B-roll reel for press. Embed code, transcript, and ALT-text spec for the announcement landing page.
( 04 ) Pricing
Three launch tiers.
All packages include senior creative direction, cinema crew, music license (or original on top tier), motion design, color, and the full channel-cut suite. Talent fees, location permits beyond NYC, and broadcast-spec mastering scoped per project.
- Feature Launch
Single-day production for a feature drop or v2 launch. Hero plus full channel-cut suite.
From
$24,500
- 1-week pre-pro + 1-day shoot
- Sony FX6 + FX3, 6-person crew
- Hero (90s) + complete channel-cut suite
- Musicbed Pro license included
- Motion design for stat callouts + lower thirds
- 6-week delivery
- GA / Major LaunchMost popular
The standard for a category-defining launch or GA announcement. Most-booked at this tier.
From
$45,000
- 2-week pre-pro + 2-day shoot
- Sony FX9 + ARRI Amira options, 10-person crew
- Hero (180s) + sustaining cut + full channel suite
- Premium music license or partial original score
- Custom motion title sequence and product UI integration
- Wire-photo stills and PR delivery package
- 8-week delivery
- Enterprise Launch
Broadcast-scale production for a multi-million-dollar launch. Cinema rig, original score, broadcast finishing.
From
$85,000
- 3-week pre-pro + 3–4-day multi-location shoot
- ARRI Amira on Easyrig, gimbal ops, 14-person crew
- Hero (3 min) + multi-customer sustaining cuts
- Original score composed to picture lock
- DCI-P3 grade + optional HDR Dolby Vision pass
- Conference projection master + broadcast-spec deliverable
- 10-week delivery
Example scope
Representative production plan
Deliverables, approvals, and reuse mapped before production
An example production scope showing how the page can be planned around deliverables, approval paths, capture needs, and post-production outputs before the crew is booked.
Production note
Production planning starts with the business use case, approval path, delivery formats, and the moments the team needs after the shoot.
Notes are written from the service workflow, not presented as client endorsements.
( 06 ) Service area
New York & the surrounding boroughs.
Signal Visual produces product launch films for B2B companies headquartered in New York and going to market globally. We shoot most often at flagship NYC offices (Hudson Yards, Flatiron, SoHo) and our partner studios in the Brooklyn Navy Yard. Cinema-rigged productions are routinely permitted across Manhattan and the boroughs by our production team. For multi-city launches, we travel with the same kit and crew — Boston, San Francisco, London, and Berlin shoots delivered against the same look and finishing standard.
- Hudson Yards
- Flatiron
- SoHo
- Tribeca
- Chelsea
- Brooklyn Navy Yard
- Williamsburg
- DUMBO
- Long Island City
- Greenpoint
How early should we engage you before launch day?
10-12 weeks for the GA tier, 14+ weeks for Enterprise. A 6-8 week timeline can be scoped when the launch date is fixed, the narrative is clear, and review owners are available. The compression cost is paid in pre-production tightness; the production day stays the same.
Do you write the script?
Yes, in collaboration. Our creative director and writer build a treatment and script with your marketing and PMM lead. We do not work from a finished script handed to us — that workflow produces films that don't survive contact with shoot day. Co-authorship is non-negotiable.
What about talent — staff or actors?
Either, and we often mix. Most launch films feature your founders or product leadership in interview, plus paid SAG-AFTRA talent for the more dramatized scenes. Talent fees are a separate line item — typically $1,500–$5,000 per principal per day in NYC market.
Can the film also work for the conference floor?
Yes — every hero gets a 60-second muted-friendly conference loop in the channel-cut suite. We grade to DCI-P3 (or Rec.709 for digital) and master to ProRes 422 HQ, which projects cleanly on conference rigs. For Salesforce, AWS re:Invent, or HubSpot INBOUND-scale events, we can pre-test the master on the venue's projection spec.
How does this fit with our PR rollout?
We brief and embed the launch creative team alongside your PR partner (Edelman, Burson, in-house) so the embargo plan and the asset timeline run together. Wire-photo stills and a B-roll reel are included so press can repurpose visuals on day one. We routinely ship a PR-ready package 7 days before the public film goes live.
What if the launch slips?
It happens. Our standard MSA includes a 30-day delivery hold at no charge if the launch is delayed. If the delay extends beyond 30 days, we re-quote at the new timeline (typically a small reduction since pre-pro is already complete) and re-book crew.
( 08 ) Related services
Often booked together.
- S—02 · Video
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- S—04 · Photo + Video
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● Ready to scope a product launch video production engagement?