Price range · $14,500–$45,000
( S—07 ) Founder Video — New York
Founder films that don't sound like a press release.
Multi-camera interview production for founders, CEOs, and senior leaders. Cinema cameras, broadcast-grade audio, and a director who's run hundreds of interview sessions — so the answers feel earned, not memorized.
- From
- $14,500
- Crew on site
- 5–7 people
- Cameras
- 2–3 (FX6 + FX3)
- Delivery
- 4–10 weeks
( 02 ) Why this matters
The founder video is the most-watched and most-skipped asset on a B2B website.
When it works, a founder film carries the cold-traffic argument that no landing-page copy can: this is a real human, this is what they have seen, this is why now. When it does not, it feels like a rehearsed press quote and the marketing team quietly removes it at the next site refresh. The difference is almost never camera quality; it is question design and direction.
We come from the journalism side of the camera. Our director runs a 30-question pre-interview by phone, builds a tight question set, and rehearses the first three answers with the founder so the on-camera version is calmer than the dry run. On set we shoot two cinema cameras (Sony FX6 wide, FX3 close, occasionally a third on the interviewer for natural reactions), a Sennheiser MKH 416 boom plus dual Lectrosonics SMV-DBu lavs, and a controlled three-point lighting setup that flatters across age and skin tone — typical key is an Aputure 600d Pro through a 4-foot Light Dome SE at 5600K, with a small RGB Hue tube as a hair separation light.
We engineer for watch-through without relying on stock or generic voiceover. The question set is sequenced for a clear second click, the edit front-loads the strongest answer, and B-roll is shot in parallel so the finished piece keeps visual momentum.
( 03 ) What's included
Everything from question design to final master.
Every engagement is fixed-scope and fixed-price. The list below ships with every project regardless of tier.
- 01 / 8
Pre-interview + question design
30-minute phone pre-interview. Director writes a 12-question set tuned for sound bites, sequenced for narrative pacing, reviewed with marketing before shoot day.
- 02 / 8
Multi-camera production
Sony FX6 (wide) and FX3 (tight close-up) on a 50mm and 85mm 1.4 GM. Optional 3rd camera on the interviewer for natural reactions and B-roll inserts.
- 03 / 8
Broadcast audio package
Sennheiser MKH 416 boom + dual Lectrosonics SMV-DBu lavs into a Sound Devices MixPre-6 II. 24-bit/48kHz, room tone captured separately, double-system audio synced via Tentacle Sync E timecode.
- 04 / 8
Cinema lighting kit
Aputure 600d Pro key through 4-foot Light Dome SE, 300x soft fill, MC RGB tube hair separation, controlled negative fill with V-flats. 4:1 key-to-fill ratio for editorial contrast.
- 05 / 8
B-roll second unit
Parallel B-roll team captures office, product, customer-meeting, and detail shots so the edit never cuts to stock. 2–3 hours of coverage on shoot day.
- 06 / 8
Edit, color, audio post
DaVinci Resolve 19 color grade against Rec.709, dialogue sweetening in Pro Tools, royalty-cleared score sourced from Musicbed or composed in-house for retainer clients.
- 07 / 8
Multi-platform deliverables
Hero film (90–180s), 30s and 15s social cuts, 6s pre-roll, vertical 9:16 cut for LinkedIn and Reels, captioned SRT and burned-in versions, all in ProRes 422 HQ + H.264 web masters.
- 08 / 8
Frame.io review and revisions
Two structured rounds of revisions on Frame.io. Camera-to-Cloud uploads happen during the shoot so marketing can see selects within hours.
( 04 ) Pricing
Three founder-video packages.
All packages include senior director, multi-cam, broadcast audio, lighting, B-roll second unit, and finished edit. Music license, voice talent, and motion graphics scoped per project. NYC and tri-state included; out-of-market travel billed at cost.
- Single Founder Cut
One founder, one shoot day, one finished hero film with platform cuts.
From
$14,500
- Half-day pre-production + 1-day shoot
- 2-camera coverage + B-roll second unit
- Hero film (90–120s) + 3 social cuts
- Vertical 9:16 cut and captions included
- 2 rounds of revisions on Frame.io
- 4-week delivery
- Founder + CustomersMost popular
Founder interview plus two customer interviews — the format that wins category-leadership pitches.
From
$28,500
- 1.5-day production across founder and 2 customer locations
- 3-camera coverage on each interview
- Hero film (180s) + 6 social cuts + per-customer testimonial cuts
- Director + DP + sound + 2nd unit + producer on set
- Custom motion graphics for lower thirds and stat callouts
- 6-week delivery
- Manifesto Film
A category-defining founder film with cinematic B-roll, original score, and broadcast-quality finishing.
From
$45,000
- 2-day production with cinema-grade lighting kit
- 3-camera coverage + dedicated B-roll DP and gimbal op
- Original or licensed score (Musicbed Pro)
- Custom motion design and titles
- Color grade in DaVinci Resolve Studio with HDR pass on request
- Hero film (3–5 min) + complete social and sales-enablement cut suite
- 10-week delivery
Example scope
Representative production plan
Deliverables, approvals, and reuse mapped before production
An example production scope showing how the page can be planned around deliverables, approval paths, capture needs, and post-production outputs before the crew is booked.
Production note
Production planning starts with the business use case, approval path, delivery formats, and the moments the team needs after the shoot.
Notes are written from the service workflow, not presented as client endorsements.
( 06 ) Service area
New York & the surrounding boroughs.
Signal Visual produces founder and CEO interview films across New York City and the tri-state. We shoot most often in client offices in Manhattan and Brooklyn — Flatiron, SoHo, Hudson Yards, DUMBO, Williamsburg — and at our Tribeca and Greenpoint studios when an office isn't visually controllable. For Founder + Customers packages, we travel to each customer location across the Northeast and bill mileage at cost.
- Flatiron
- SoHo
- Tribeca
- Hudson Yards
- Chelsea
- Williamsburg
- DUMBO
- Long Island City
- Midtown
- Brooklyn Navy Yard
How is this different from your brand-video service?
Founder video is interview-led — the founder is on-camera, the script is the question set, and the cut lives or dies on the answers. Brand video is concept-led — voiceover, B-roll-driven, sometimes scripted-to-camera, often without the founder visible at all. We do both; this page is for clients whose primary asset is the founder herself.
How long should the final video be?
Hero films land best at 90–180 seconds for cold-traffic landing pages and 3–5 minutes for raise/announcement contexts. We always cut down: every project gets the hero film plus 30s, 15s, and 6s cuts plus a vertical 9:16 for LinkedIn and Reels.
What's a realistic timeline?
From kickoff to delivered hero film: 4 weeks for the Single Founder Cut, 6 weeks for the Founder + Customers package, and 8-10 weeks for the Manifesto. Rush turnarounds for funding-announcement timing can be scoped when the review path, interview access, and final deliverables are already clear.
Where do you shoot?
Most often at the founder's own office — visual texture is part of the story, and the founder is most relaxed in their own room. We also shoot in our Tribeca studio when offices aren't visually controllable. For Founder + Customers, we travel to each customer location at cost.
Do you provide on-camera coaching?
Yes, lightly. Our director runs the founder through the first three questions before we hit record so the warm-up nerves burn off the bench. We don't replace media training — we replace the rehearsed tone it usually creates.
Will the video work for paid social?
Yes. Paid-social cuts are scoped into every package — 30s, 15s, 6s, vertical 9:16 with burned-in captions. We supply Meta- and LinkedIn-spec masters and ID-named versions for ad ops to load directly.
( 08 ) Related services
Often booked together.
- S—02 · Video
Brand Video Production
Brand video production for B2B companies in New York: founder films, product launch reels, company videos, interview-led stories, and cutdowns. From $15,000.
From $15,000
- S—08 · Video
Customer Testimonial & Case Study Video
B2B customer testimonial and case-study video production. Multi-customer rollouts, remote + on-site workflows, Frame.io review. From $4,800 per testimonial. For SaaS, fintech, and enterprise sales teams.
From $4,800
- S—06 · Photography
Executive Headshot Photography
Premium executive headshots in New York for CEOs, partners, and board directors. 1:1 sessions in our Tribeca studio or on-location. From $1,950. Same-day previews, retouched files in 48 hours.
From $1,950
● Ready to scope a founder & ceo interview video engagement?